Analytics & AI

Understand every view, not just count it.

A view is only the beginning of the story. GLMediaCMS turns raw plays into the answers you actually need — who watched, how far they got, where they came from, and what to do next — so every number leads to a decision, not another spreadsheet.

The numbers that matter

Every metric that tells you something.

Views and views in the last 24 hours, unique viewers, and plays — measured cleanly. Then the numbers that separate a glance from a watch: total, unique, and combined watch time, average watch time, and average watch percentage. Completions and completion rate show how many people actually made it to the end.

  • Views and 24-hour views, unique viewers, and plays at a glance.
  • Watch time and completion — total, unique, combined, and average, with completion rate.
  • Versus the previous period, so every figure comes with context.
  • An instant overview — your top video, top referrer, and top country.
Search videos
ANALYTICS
Overview · all videos
7d30d90d
CSVJSONPDF
Views
312,904
▲ 18.7% vs prev
Views · 24h
9,418
▲ 6.2% vs prev
Unique viewers
214,556
▲ 21.3% vs prev
Plays
341,077
▲ 15.4% vs prev
Watch time
8,642h
▲ 24.9% vs prev
Avg watch time
4:12
▲ 9.1% vs prev
Avg watch %
61%
▲ 4pts vs prev
Completion rate
54%
▲ 3pts vs prev
Top video
P
58.9K views · 71% completion
Top referrer
Search
34.2% of all traffic
Top country
Country A
27.5% of viewers
Audience & sources

Know your audience and where they come from.

See who is watching and how they found you — then double down on what works. Countries on a world map, the devices and browsers people watch on, the sites sending you traffic, and the pages where playback actually started.

Audience by country
Where your viewers are watching from
Map
Most viewers Fewer
Country A27.5%
Country B17.1%
Country C14.6%
Country D9.8%
Devices
Desktop46.3%
Mobile38.9%
Tablet14.8%
Browsers
Chrome58.2%
Safari24.1%
Others17.7%
Traffic sources & referrers
Search34.2%
Social28.6%
Direct21.0%
Embeds16.2%
Hourly activity

On the world map

See audience by country at a glance, with the leaders ranked so you know where to localize or promote next.

Who embeds you

The sites embedding your player, ranked by the views they bring — so you can see which partners actually move the needle.

Where playback started

Track the exact pages where people pressed play, plus hourly activity that shows when your audience shows up.

Retention

See exactly where attention drops.

A viewer-retention curve shows what percentage of your audience is still watching at every moment — and GLMediaCMS flags the biggest drop-off for you, so you don't have to hunt for it. Follow retention milestones, see how far viewers get per chapter, and lay several videos over one another to learn which openings hold and which lose the room.

  • The biggest drop-off, flagged automatically on the curve.
  • Retention milestones and per-chapter reach, so you know which sections hold.
  • Compare retention across videos to find the patterns that keep people watching.
Viewer retention
Audience still watching over time
1 videoCompare
This videoLibrary average
Biggest drop-off at 0:42 — 28% of viewers leave right after the intro.
Milestones
Reached 25%82%
Reached 50%64%
Reached 100%41%
Reach by chapter
Intro100%
Demo68%
Wrap-up44%
Compare & coach

Compare, then know what to do about it.

Put several videos side by side to see which formats and topics earn attention. A performance view sorts your whole library through ready-made lenses — each one plain-language, each one paired with its trend versus the prior week — so you always know what to make more of and what to rethink.

  • Side-by-side comparison across views, watch time, and retention.
  • Ready-made lenses — top performing, worst performing, fastest growing, evergreen, and losing traction.
  • Plain-language and trended, each lens shows its change versus the prior week.
Performance · vs prior week Lens
Top performing
Most views and watch time this week
▲ 22%
Fastest growing
Sharpest week-over-week climb
▲ 48%
Evergreen
Steady views long after publishing
▲ 2%
Losing traction
Slipping fastest — worth a refresh
▼ 19%
Worst performing
Lowest reach in the period
▼ 7%
Playback quality

Playback quality, watched closely.

Great numbers mean nothing if the video stutters or won't start. GLMediaCMS keeps an eye on how playback actually feels — quality changes, errors, and the small interactions that reveal what viewers do while they watch.

Quality changes

Watch how often playback shifts between resolutions, so you can tell a smooth watch from a bumpy one across your audience.

Playback & ad errors

Track playback errors and ad errors, with the top failures called out first so you fix the ones hurting the most viewers.

Interaction totals

See seeks, pauses, and volume changes in aggregate — the quiet signals of how people really engage with a video.

Analytics & AI

AI that reads your data for you.

Not everyone has time to read charts. GLMediaCMS writes you a briefing — what changed since last period, any anomalies worth a look, and the single best opportunity right now paired with a concrete recommendation. When you have a specific question, just ask in plain language and get the answer straight from your own numbers.

  • An AI briefing that summarizes changes, flags anomalies, and names the best opportunity.
  • A concrete recommendation, not just a description of what happened.
  • Ask your data about views, watch time, referrers, devices, countries, or which videos to promote.
AI Summary · 30-day briefing
Views are up 18% versus the previous 30 days, led by three short vertical clips. Average completion held steady at 61%, and mobile overtook tablet as your second-largest audience.
Best opportunity: “Product walkthrough” is climbing abroad — a localized cut could reach a new audience. Recommendation: caption it for Country B and feature it this week.
Anomaly: playback errors rose sharply on one embed domain in the last three days.
Which videos should I promote this week?
Three videos have high completion but low views — strong candidates to boost. Want them ranked by momentum?
Ask about views, watch time, referrers, devices, countries…
Alerts & reports

Never miss a moment.

You shouldn't have to check the dashboard to know something changed. Set alerts for the moments that matter, and let scheduled reports land in your inbox on the cadence your team already runs on.

Alerts that reach you

Get told when views drop, watch time falls, playback errors spike, a video starts trending, or a custom KPI threshold you define is crossed.

Scheduled reports

Daily, weekly, or monthly email reports, with optional spreadsheet attachments — the numbers arrive without anyone remembering to pull them.

Shareable links

Send a live report link to anyone who needs the picture, so stakeholders stay in the loop without a seat in the app.

Turn your views into decisions

Book a walkthrough and we'll show you your own retention, audience, and AI briefings — running on a real workflow, end to end.